Brave, which recently launched its Ad Trial program, allows users to receive payments for spending time viewing advertisements. Brave CEO Brendan Eich recently commented on Hacker News that users could receive up to $70 in 2019 by viewing advertisements.
Eich made a rough calculation of how much users could make:
Many of Brave’s users at this early stage are “lead users” (Eric Von Hippel, MIT) and represent off-the-grid prospects because they block assiduously, either in Brave alone or with Brave + uBO or another solid blocker. Lead users are worth much more due to their high usage of search, ecommerce, and paid services. I would not be surprised if our users can make $70/year as we bring the system up in 2019 — when ad deals will be harder to come by and we’ll subsidize revenue from BAT’s User Growth Pool — and climb by 2020 to above .7 * 320 or $224 net user revenue per year.
That may not seem like a very large amount, but Eich clarified that as Brave and BAT grow in popularity, that figure may hit $224 or higher in 2020. Eich has also said that a final product, which would give users even better revenue-generating processes, would be available in a few months.
Wikipedia co-founder Larry Sanger recently shared that he has switched from Chrome to Brave, and it appears that many users also feel the same way: Brave browser has hit over 20 million downloads on Android.
The Brave project is certainly one of the more well-performing projects in the space, at least as far as adoption and awareness is concerned. Ethereum co-founder Vitalik Buterin has praised Brave for being one of the Ethereum ecosystem’s most valuable project, contributing to large-scale user onboarding.