November 12, 2018 – CHIANG MAI, THAILAND – Blockchain incubator and fund Yellow has acquired TOKENOMX, a multi-day event and conference in SE Asia, grabbing an early foothold in the red-hot crypto events business.
Yellow has announced this week that TOKENOMX, along with its founders, will be combining its team and operations into Yellow’s Chiang Mai headquarters, to build Yellow’s global events and conferences division.
This move comes at a time where the number of blockchain-related events worldwide are at an all-time high and exciting moves are being made in the space.
“It was clear after their first event that the core values at TOKENOMX strongly mirror the culture we’re building here at Yellow,” said Alexis Sirkia, founder of Yellow.
The event’s strict value-driven talks policy, along with a “strong focus on blockchain awareness” are the factors he attributed to sparking his interest in acquiring the event.
“Mass adoption of blockchain technology is the ultimate goal of our incubator program,” said Manit Parikh, and ex-Goldman Sachs executive who joined Yellow mid-2018 to head up the firm’s investment strategy. “Our live events and conferences business will support that goal worldwide, and we knew the founders at TOKENOMX were the obvious choice to head it up,” he continued.
The 2nd TOKENOMX event was due to take place December 13-14, 2018 at the Athenee Hotel in Bangkok, but has been rescheduled to Q1 of 2019. During this time the team will fully-integrate at Yellow and add their unique resources, resulting in an even more valuable affair for fans and sponsors of the conference.
TOKENOMX was acquired for an undisclosed amount.
You can keep up to date with the conference announcements at https://yellow.com/tokenomx.