Yelp, the popular local-search service provider that allows users to search for a wide array of businesses, including restaurants, shopping, entertainment, and more, has introduced a new filter that sorts businesses that accept cryptocurrency as a form of payment.
Yelp is one of the most popular websites/applications for gathering information about businesses, such as customer reviews, business hours, locations, etc.
As of Q4 2018, Yelp experienced over 30 million unique visitors on their mobile application, 69 million unique users to their mobile website, and 62 million unique desktop website visitors.
Yelp has a massive active user base who will now have the option to filter their search results to show businesses that accept cryptocurrency as a form of payment.
Cryptocurrency Awareness on the Rise
The cryptocurrency bull market of 2017 saw Bitcoin reach all-time highs of $20,000, and the entire crypto market cap was valued at over $800 billion. The astronomical rise in prices across the industry caught the notice of the mainstream, and since then there has been a lingering awareness of cryptocurrencies in popular culture.
Over the course of 2018’s bear market, mainstream interest in crypto faded away, but the builders and crypto entrepreneurs did not. The industry kept moving forward, and now mainstream interest in cryptocurrency has rekindled, and is beginning to ignite curiosity in people’s minds.
Apart from Yelp adding a cryptocurrency payment filter, Rakuten, the Japanese online retail giant akin to Amazon, is launching its own cryptocurrency exchange. Also, Tesla and SpaceX CEO, Elon Musk has recently been more vocal about cryptocurrency, going so far as to tweet, “cryptocurrency is my safe word.”
Even more examples of cryptocurrency awareness come from Jack Dorsey, the CEO of Twitter, who has publicly spoken about or mentioned Bitcoin on countless occasions.
All in all, it is clear that the word “cryptocurrency” is trending, and cryptocurrency awareness is growing fast. It’s speculated that the next crypto bull run, which may very well be upon us, will be unlike anything we’ve ever seen before due to the significant amount of mainstream crypto awareness.
Do you think cryptocurrency awareness is growing? Let us know in the comment section below.