UPS, an American multinational package delivery and supply chain management company, has collaborated with Inxeption, an e-commerce technology company specializing in real-time analytics on blockchain, to rollout a blockchain-powered platform for improving merchant supply chains.
According to the press release published on March 21, the new blockchain platform is called Inxeption Zippy and it will help companies market and distribute their products to consumers through multiple online channels which are managed and secured from one place.
The platform is designed to help merchants monitor the entire supply chain of their products, from listing to the delivery of their products to customers. Its blockchain-based technology ensures that only the buyers and sellers have access to sensitive data like contract-specific pricing and negotiated rates.
Blockchain Enables Seamless Supply Chain Management
The Inxeption Zippy blockchain platform provides merchants with a seamless supply chain management experience from product listing to delivery.
Merchants using the platform can now receive industry-leading supply chain metrics such as UPS global shipping, tracking, and logistics services along with a suite of other capabilities, including:
- Building a webpage and uploading product information
- Scheduling orders and shipments and monitoring returns
- Managing purchase orders, bulk orders, and multimodal shipments
- Processing transactions by credit card, purchase orders, or financing
- Conducting search engine marketing
- Reviewing sales and marketing analytics
According to Kevin Warren, Chief Marketing Officer for UPS, they want to provide a high level of supply-chain management capabilities for B2B businesses, because the growth of the e-commerce industry has expanded beyond fast and convenient shopping for just consumers — it now includes businesses as well.
Adding to this, Warren said:
“Working with Inxeption is another way we’re creating innovative solutions that helps small businesses deliver quality service for their customers and succeed in e-commerce.”
B2B E-Commerce Business Is Growing Fast, Blockchain Tech Is Needed
Per the press release, the business-to-business (B2B) e-commerce industry is evolving fast, and is expected to reach $1.8 trillion by the year 2023. However, the majority of B2B merchants have been slow to adopt online commerce and still make the majority of sales through direct sales or third-party distribution.
This is all set to change, and the companies who do not adapt will be left behind because B2B e-commerce offers merchants an easier, faster, and more manageable way to market and distribute products.
By integrating advanced blockchain technology with global logistics, UPS, and Inxeption are providing B2B merchants with a solution to drive online sales and revenue to new heights.
As stated by Farzad Dibachi, CEO of Inxeption:
“We’re revolutionizing B2B e-commerce and bringing companies and their customers together online in a trusted manner. This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place.”
All in all, UPS and Inxeption’s collaborative blockchain platform is just another example of mass adoption. Companies are starting to realize that blockchain technology really does improve industries in a variety of ways.
It’s only a matter of time before the world catch on.
What other blockchain use cases are being adopted by the mainstream? Will 2019 be the year that blockchain infrastructure is implemented into existing businesses? Let us know what you think in the comment section below.